| NEWS |
High-end auto market: younger consumers rapid rise
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| Release time：2012.11.26 News source：Taizhou Sannai Camshaft Co.,LTD._automobile camshaft_motorcycle camshaft、_camshaft Browsing number： |
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With China's entry into the accelerated pace of the automotive community, the high-end car market also prominently. A new study shows that consumption of high-end cars are showing a young, highly educated, high-income and single majority trend, the younger generation of consumers is becoming a "golden generation" in the passenger car market.
According to the three resistant automotive camshaft informed, relative to the overall passenger car for the pre-order crowd, consumers plan to purchase high-end car has the following four characteristics: First, younger. Pre-order high-end car consumers an average age of 31.1 years old, 1-year-old on average lower than the overall pre-order cars crowd; highly educated. Pre-high-end car consumers bachelor's degree accounted for 40% and 12% higher than the overall pre-order cars crowd; Third, the high-income. Pre-order high-end car consumers annual household income of more than 36 million accounted for 67%; four are single. Pre-order high-end car consumers unmarried proportion to 37%, significantly higher than the ratio of the overall pre-order cars crowd unmarried.
The high-end car consumer groups also found to have the following characteristics in the life, career and other aspects. In terms of resources, some consumers are more satisfied for their own network of people and material resources, of which over half consider themselves in good health. Some consumers willing to accept new things in life, but does not highlight their leisure time, only 39% of people think they have more leisure time. Occupational distribution, 33% of them self-employed or freelance, 26% for middle and senior management personnel. Fully visible, "working for themselves" and "senior employees" constitute a crowd of high-end car consumers main career is divided.
Pre-order high-end car consumers contrast can be seen, decreasing consumer age, car budget, relative to the overall high-end cars for the pre-order crowd, "90" the purchase of high-end cars budget a higher percentage. The report argues that this is because the consumers of this age group has a strong family economic base as a backup, and also that the voice of young people in the family continuously improve. In addition, the report concludes that unfolded personalized advantage of high-end car easier to attract the younger age groups, the "90" in the consumption of high-end cars pulling the overall pre-order cars crowd getting younger and younger.
The appearance of the body for the influence of the high-end cars Pre crowd rise decreasing their age, but because of the presence of regional consumer characteristic differences in Chinese consumers, the differences of the same body appearance is quite different for the different areas of the consumer impact, relatively small minority of high-end car consumer market will be more difficult to grasp. Overall, for the young people of high-end car consumption, the appearance and performance of their brand significantly.
The three resistant automotive camshaft informed, from Pre-order high-end car consumers regional distribution, the coastal economically developed provinces obvious advantages of high-end car market share, but the Midwest has gradually formed a certain scale consumption of high-end car market especially in western Sichuan and Chongqing as the representative of high-end car consumer market is rapidly rising. |
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